Acenda Integrated Health enlisted Riggs Creative Group to develop a cohesive brand concept for New Jersey’s inaugural Public Health Institute, The Center for Health Equity and Wellbeing. Our process began with comprehensive research to understand the Institute’s objectives and its emphasis on advancing health equity. Collaborating closely with the Acenda project leaders, we analyzed existing branding strategies and conducted stakeholder interviews to ensure alignment with the Institute’s mission.

Utilizing the research findings, we identified target audiences and collaborated on potential campaign concepts designed to resonate with constituents across various channels. Through design-thinking sessions, we developed brand concepts, messaging options, and creative mockups, which were then presented to focus groups and stakeholders for feedback.

Based on this input, refined brand concepts were presented to the Ascenda project leaders, empowering them to confidently select a brand direction. Through this collaborative process with Acenda, The Center for Health Equity and Wellbeing‘s brand identity was meticulously crafted, ready to make a meaningful impact in the public health sphere.