“Marketing efforts at Heritage’s predominately relied upon in-store communications to appeal to guests already shopping our locations and external messaging through costly traditional media. We lacked consistent branding, messaging, and a strong digital presence essential to the digital age in which we live. Even more, we desired to develop our brand to match who we believe we are as an organization and what makes us different. In the process, we acknowledged that our internal bandwidth and limited expertise kept us from seeing our desires become a reality, so we engaged Riggs Creative Group.
From the beginning, we knew that Riggs Creative was the right partner for this endeavor. Their team took a comprehensive approach to learn who we are as an organization, the guests that shop our stores, the products and service we deliver, our needs, as well as our goals and future plans. Together, we created and implemented a plan that highlights Heritage’s delivering Convenience without Compromise. We’re excited about what we’ve already accomplished in developing a new website, creating rich content that accurately depicts our brand, and expanding our digital reach. We look forward to carrying out our marketing objectives with Riggs Creative Group who helps us work the plan.
It’s a pleasure working with Steven, Claire, and their team of professionals at Riggs Creative Group and believe you’ll find them to be an ideal, comprehensive marketing solution for your organization, regardless of size.
Skeeter Heritage, Jr.
President, Heritage’s Dairy Stores