RCSJ Cumberland

In the last quarter of 2022, we had the opportunity to support Rowan College of South Jersey (RCSJ)’s involvement in the NJ Community College Consortium’s industry sectors. RCSJ was selected to lead the development of the Health Services Apprenticeship Program pathways and, in turn, selected Riggs Creative Group to support its marketing communication campaign needs. Our collaborative efforts started with research to define the program’s advertising goal, understand how best to reach audiences, and nail down key messages. After exploring several options, RCSJ selected the “R.A.M.P. UP and Secure Your Success” description tagline and visual concepts to quickly and effectively communicate the benefits of these Apprenticeship programs. We then provided content and creative support services to develop traditional and digital media assets for both the Medical Assistant and Mental & Behavioral Health career pathways. Outcomes included two detailed six-page brochures for employers, two pathways maps, line cards for potential candidates, digital marketing banners, and social media posts.

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