Rowan College of South Jersey

When approached by Rowan College of South Jersey to create a return to campus integrated marketing and design campaign with a tight deadline of a little more than month to implementation, our strategists got busy sifting through NJ Department of Education statistics and recent research findings provided by Rowan College to gain a clear understanding of the campaign’s audience. Made up primarily of high school graduates and past Rowan College students who experienced an extraordinary year of loss, frustration, and isolation due to personal and communal impacts from the COVID-19 pandemic, it was time to share with them what the College was doing to get ready, help them reset and get them going towards their goals again. The Ready, Reset Go! campaign included scripting and creating a video, as well as tons of ads for digital and traditional placement.

“I am happy to say that Riggs Creative Group worked quickly and efficiently to meet Rowan College’s tight deadlines for this project, which was different from our traditional campaigns, and had unique limitations and curves tossed in. I am thankful for your ability to turn this project around so quickly, and your responsiveness to all my questions throughout,” shared Susan Nardelli, Special Assistant to the President, Institutional Advancement at Rowan College of South Jersey.

About Rowan College of South Jersey:

For more than five decades, Rowan College at Gloucester County and Cumberland County College have provided students with affordable and accessible options to prepare them for careers within their chosen field. On July 1, 2019, these two colleges merged to mark an important milestone in the history of community colleges — the creation of a regional college in southern New Jersey. Together these two campuses offer more than 120 unique degrees and certificates, combining 100 years of experience to provide a variety of degree selections, cost-saving initiatives, and scholarship and internship opportunities, at one of the lowest tuition rates in the state.. Learn more about the Ready, Reset, Go! campaign at www.rcsj.edu/ready

 

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