When approached by Rowan College of South Jersey to create a return to campus integrated marketing and design campaign with a tight deadline of a little more than month to implementation, our strategists got busy sifting through NJ Department of Education statistics and recent research findings provided by Rowan College to gain a clear understanding of the campaign’s audience. Made up primarily of high school graduates and past Rowan College students who experienced an extraordinary year of loss, frustration, and isolation due to personal and communal impacts from the COVID-19 pandemic, it was time to share with them what the College was doing to get ready, help them reset and get them going towards their goals again. The Ready, Reset Go! campaign included scripting and creating a video, as well as tons of ads for digital and traditional placement.
“I am happy to say that Riggs Creative Group worked quickly and efficiently to meet Rowan College’s tight deadlines for this project, which was different from our traditional campaigns, and had unique limitations and curves tossed in. I am thankful for your ability to turn this project around so quickly, and your responsiveness to all my questions throughout,” shared Susan Nardelli, Special Assistant to the President, Institutional Advancement at Rowan College of South Jersey.
